Ritani was a sponsor of the 2012 ACM Awards. Martina McBride and Pat Monahan of Train performed "Marry Me" during the show while a couple was married onstage. Ritani provided the five bands for Christina and Frank to choose from, and provided their choices in platinum. Ritani also surprised Christina with her own Stackable Bands and since Martina was involved with such a great event as well, Ritani also provided her with her own stackable bands.
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